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Psychology-Led
Sales Training.
The world's first and only psychology-led sales training company built by a psychiatric nurse turned global sales mentor.
AI Sales Operating System
SalesVida by JJPG
Discover SalesVida by JJPG, the AI sales operating system built around human psychology to analyse calls, score performance, and direct smarter coaching.
Our Story
The AI sales operating system built around human psychology
SalesVida by JJPG
SalesVida helps sales teams move beyond guesswork. By analysing real sales conversations, scoring performance, and directing every salesperson towards the most relevant next step, it turns psychology-led training into a visible, measurable system for performance improvement.
Created within the JJPG ecosystem, SalesVida brings together behavioural insight, coaching intelligence, and sales performance visibility in one place.
What SalesVida Does
SalesVida is designed to help organisations understand what their sales teams are doing, where performance is breaking down, and what support will create the biggest uplift. Instead of relying on opinion, isolated manager feedback, or one-off training sessions, it creates an ongoing system for performance insight and targeted development.
Analyse conversations
SalesVida reviews sales calls and conversations to identify patterns in communication, behaviour, and performance.
Score performance
Your team makes real calls during training not role plays. They book real meetings on Day 1. We don't rehearse in safe environments and hope it transfers. We put people on the phone and coach in real time.
Direct next-step coaching
It helps each salesperson focus on the most important next improvement area, creating more precise and practical development journeys.
Support leadership visibility
It gives sales managers and leaders stronger visibility across the team, helping them coach with more confidence and consistency.
Why It Matters
Many sales teams invest in training but struggle to sustain behaviour change after the workshop, webinar, or coaching intervention ends. JJPG already positions its work around long-term transformation, coaching, and AI-powered insight; SalesVida makes that promise more scalable by helping organisations see whether training is being applied in live selling environments.
With SalesVida, organisations can connect training with execution, coaching with evidence, and leadership decisions with real behavioural data.
The People
Who's behind this.
We're a small, focused team that delivers big results. Every client works directly with us, no junior consultants, no subcontractors, no bait-and-switch.
Jessen James
Founder & Lead Performance Coach
Former psychiatric nurse. 9x award-winning international speaker. UK Public Speaking Champion. Icon of the Training Industry 2024. Jessen has helped generate over £200M in sales globally and brings a unique psychology-led approach to every engagement. When he's in the room, your team doesn't just learn, they transform.
Henna Patel
Co-Founder & COO
BA Honours in Accounting & Finance. Seven years at Moody's, Barclays, and Fitch then 11 years running her own business with over 2,000 one-to-one sales conversations and seven figures closed. Henna brings global finance rigour, hands-on sales instinct, and a deep belief in ethical, confidence-led selling to every client engagement. She leads operations, programme delivery, and international expansion across three continents.
Built for Modern Sales Teams
SalesVida is suited to organisations that want more than motivation, scripts, or one-off training. It is built for teams that want clarity, consistency, and measurable development.
Audience bullets
Sales leaders who want clearer team-wide visibility and better coaching conversations.
Enablement and training leaders who need reinforcement beyond the training room.
Growing sales teams that want performance improvement grounded in psychology and real behaviour.
Founders and commercial leaders who want a more intelligent system for sales development.
Why JJPG and SalesVida Work Together
JJPG is the strategic and behavioural engine. SalesVida is the platform that helps organisations apply, observe, and scale that engine across a team.
Together, they create a stronger commercial model: psychology-led training from JJPG, supported by AI-driven analysis and performance visibility from SalesVida. This allows clients to move from training as an event to performance improvement as a continuous system.
"His sales methodology is truly the cream of the crop, practical, structured, and immediately applicable. During a period of rapid growth in my company, I was honoured that he agreed to travel to our offices in Bulgaria and work directly with our sales team. If you are serious about mastering sales and leadership, I highly recommend working with him."
Ivan Yordanov
"I recently completed a sales training with Jessen, and I can honestly say it exceeded all my expectations. He doesn't just teach theory, he provides actionable strategies that you can implement straight away."
Vanessa Mootoosamy
"Jessen James delivers clear, practical, and well-structured training. His approach simplifies the sales process and removes unnecessary complexity. The way he explains psychological principles behind buying decisions makes it easy to understand why certain approaches work better than others."
Mili N
See How SalesVida can Support your Team
Whether the goal is better coaching, stronger call quality, clearer performance visibility, or smarter reinforcement after training, SalesVida gives teams a practical way to turn insight into action.
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Jessen James Performance Group
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